14:30
Greg
The invention of the Internet has without a doubt changed business forever. Global no longer means that you have to have offices on every continent with hundreds of staff. The Internet has now grown beyond the belief of its creators and become an essential part of everyday life, is your business taking advantage of it?
Even in times of recession when business is tough online sales and purchases continue to grow at record levels and show no sign of slowing. A good idea advertised locally does well and is seen by thousands, but give it a website and a good marketing campaign and you can imagine the exposure.
In today's society can your business really afford not to have it's own domain and website? Have you noticed your competitors have their own site? Gone are the days when websites were the reserve of large companies with big budgets, chance are if you Google your local takeaway it may have a website their to tempt you in to ordering. Ever wondered if a potential client has searched for the website you don't have and gone elsewhere?
With all new and small businesses capital is always difficult to come by and while the cost of designing and creating a website as been greatly reduced with online competition it still remains a large financial investment. Too large is the decision for some companies and they go on doing the best they can using conventional methods of advertising for their industry. The takeaway with their leaflet drops in the local area sampling a very small number of houses. How many survive the trash to be read? The small travel company that advertises in the local newspaper, how many eyes see the ad before it becomes recycled? Have these methods been over used, are they still as effective?
Yes most conventional forms of advertising do cost less per run, but over 6, 12 or 24 months even leaflets or newspapers ads mount up in cost. Read on and join my site because i have learnt that having a domain to call your own need not cost the Earth. Now chances are if you have had a quote from your local web designer in the UK or the US you will have had to sit down when you took a look at the bill. What's even more disconcerting is when the sales person goes on to talk about monthly site management the costs just keep on growing. Before you realise it your shouting "NO MORE," and picking up the phone to the printers to order some more leaflets!
It doesn't have to be that way! There are simple ways to break down the cost of building a website and make it fit any budget from a few hundred pounds to thousands for something all the more complex. BlueorbMedia is the result of this, join my blog or email me your questions and find out how a website can be built for a fraction of what you think!
With a few simple rules you can have your company website and with effective marketing drive extra business through the net and appeal to a wider audience. The best word to any one with a business is "FREE" and website promotion, words like SEO and online presence can be and don't require a monthly maintenance fee.
This is a series that I shall be posting so log in regularly to catch the different parts or join the blog to have them mailed to you.
Finally I shall leave you with a little homework, don't worry it wont take long! Your online already so spend five minutes and google your competitors, just how many do have websites? Second what is your company and the industry that you work in? Are you going to be selling online or just providing information? Finally you must have some opinions on good websites so ask yourself whats makes you like them?
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