14:23
Greg
In a time of such competition it is important to make your company stand out from the crowd. When setting up a business how do you distinguish yourself from the masses and be remembered? Multinational companies devote large amounts of money and time to developing their branding and logos that we find ourselves bombarded with through advertising everyday. The development of a brand or logo really is a science, so what does your company logo say about you?
A recent poll has been taken to identify the world’s leading global brands, and while this is up for discussion here is a list of the top 10 for you to look over. A successful brand does not mean automatically the greatest of logos as i am sure that you will agree!
Top 20 Globally Recognized Brands:
2) Windows
6) Nokia
All of these are instantly recognisable brands of large successful international companies, i wonder if you would use the word successful when describing their logos? What makes a great logo? Here are what i would say are 5 of the best and 5 stinkers. Can you beat them?
5 of the Best:
5 of the Worst:
Sorry I could not resist that last logo, sure many of you will agree. Finally people spend many an hour designing logos and coming up with original concepts. Funny how sometimes the message can get lost in the graphic. Look carefully and tell me was it intentional?
Surely this shows that proof reading is essential! Think you can do better?
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